WordPress is one of the most well-known free CMS, or content management system available for individuals interested in building a personal website or those who are seeking an eCommerce storefront for their business or brand. Using a CMS solution combined with WooCommerce, a self-hosted alternative to services such as Shopify and BigCommerce provides an array of advantages and benefits that can ultimately result in more profitability and viability.
Product Page Customization
Selling your product with a unique and customizable page has never been easier than with WooCommerce. With hosting selling solutions online, you may feel limited or restricted if you are interested in highlighting specific products for promotional offers or exclusive deals.
Using a solution such as WooCommerce, create individual product pages that are truly unique from the rest of your website to highlight or promote an item you want to feature. Use your CMS solution to create blog posts or pages while also implementing the option for your users to add the item to their virtual cart, even if they are not currently browsing your official storefront. With hosted storefront solutions, you may only have the ability to implement your inventory and current featured products on specific pages using set themes and templates, restricting you from launching creative and one-of-a-kind marketing campaigns.
Themes and Development Options
One of the biggest appeals of using WP with WooCommerce is the ability to implement unique eye-catching themes without standard limits and restrictions of paid online storefront builders such as Shopify. By combining both WP and WooCommerce, take advantage of thousands of free and premium themes available for both traditional WP websites along with online storefronts designed with WooCommerce installed.
WordPress themes can include custom HTML, CSS, PHP, and unique plugins designed just for the theme itself. With a CMS solution, broaden your horizons while planning your layout to stand out amongst your current competition and top performers in your preferred market or niche. When you choose to use a hosted online selling solution, you are required to use templates and themes that are provided or you must follow the same layout guidelines when customizing your own. Regardless, if you want complete and total freedom when designing the theme an template for your online store, consider doing so with a self-hosted CMS solution with WooCommerce.
If you are also seeking responsive and mobile-friendly layouts for your store and prospective customers, WooCommerce delivers. With a hosted shopping solution, you may only have a few templates and themes available that are currently designed with mobile and tablet users in mind. Using a CMS such as WP with WooCommerce is a way to choose any theme or template you are interested in while ensuring it is capable of appearing properly for all users, regardless of the device they choose to browse with online.
Eliminate Selling Restrictions
Using WooCommerce is a great way to eliminate or minimize potential selling restrictions you may encounter when using an online service and solution. When you use a hosted selling service for your online shop, it is important to keep in mind that you are likely required to follow set guidelines along with terms and conditions to maintain your storefront.
Some hosted shopping services may choose to restrict or limit sellers from promoting specific items or selling certain products, which is not ideal for those who want to expand their shops and the items they sell in the future. With WooCommerce, prevent feeling restricted or unable to sell the products you desire. If you are thinking of using a hosted storefront solution, it is essential to read any terms and conditions that are currently in place for new sellers before choosing to move forward with a plan that is right for you and your online store.
Additionally, it is important to consider the cost of both Shopify as well as self-hosted solutions such as WooCommerce. While online services require a monthly fee that varies depending on the size of your shop and the number of products you intend to stock in your inventory at all times, WooCommerce is entirely free to use. Without having to pay for WooCommerce, take advantage of all of the features and benefits the solution has to offer without overspending or paying fees that are unnecessary or not suitable for your business and brand.
Admin Panel and Dashboard
Using a CMS solution has never been easier than with WP and its admin panel dashboard. Whether you have no experience with selling online using a digital storefront or if you have had past experience with managing inventory and sales online, WordPress provides an easily accessible and intuitive admin panel and dashboard for all users. With the admin panel and dashboard of WP, quickly access your storefront’s product pages, inventory list, and even recent comments or responses you have received from users visiting your site.
Update headers, keywords, and tags for each post or product to help with boosting your website’s overall SEO, or search engine optimization. Using a CMS solution such as WP with WooCommerce is optimal if you want to help boost your website’s search engine optimization in the niche and industry of your choosing.
Once you are logged in to the administrative panel for your WooCommerce store, quickly add new products, upload featured photos, or share a blog update with your current and most loyal visitors. Review stats with built-in analytic plugins to keep an eye on your most popular items while also tracking comments and reviews you receive from paying customers. Use analytic plugins to gain valuable insight into the wants and needs of both loyal and new visitors each time they visit and browse your store.
Plugins and Unique Website Features
CMS solutions combined with WooCommerce are ideal whether you are interested in selling personal handmade items or if you have plans to build an international online brand. With WP along with WooCommerce, put thousands of free and premium plugins along with unique website features to work for you. Plugins are extremely beneficial and can help attract new visitors, keep users returning for more content, or even maximize your online reach with social media plugins.
With a traditional paid hosting service for your online store, you may not have access to all of the plugins that are currently available and compatible with the latest Woocommerce updates. Plugins can help promote your content or updates using social media, blogs, and third-party websites. Plugins are created to incentivize visitors to communicate with others through a commenting system, chat rooms, or even a live customer service chat. With the right plugins, create a memorable visit for users who have a genuine interest in learning more about your products and brand. Stand out from your competition and set your online storefront apart from even your toughest competitors with the right theme, plugins, and layout.
Understanding key features that are provided with a WP and WooCommerce installation is essential whether you want to launch your very own homemade craft eCommerce storefront or if you are interested in building an international clothing brand. With the right CMS an eCommerce solution, maximize your online reach, appeal to your intended audience, and keep customers coming back for more after completing their first purchase from you.