6 Ways to Improve and Optimize Your Add to Cart Button

6 Ways to Improve and Optimize Your Add to Cart Button

You’ve spent weeks or months building your ecommerce store, testing it, making it look perfect, and carefully integrated a marketing strategy. But are you leaving money on the table? Studies show that increasing a button size by 20% could lead to a jump in...
UX and UI: What’s the Difference?

UX and UI: What’s the Difference?

UX and UI design are often used interchangeably by ecommerce business brands but are two very different techniques requiring strategies. One is focused on the customer experience and the other around the visual journey. So which one is better, and how will they impact...
Black Friday and Cyber Monday Recap for 2020

Black Friday and Cyber Monday Recap for 2020

The coronavirus pandemic was a game-changer for just about every industry imaginable in a shockingly short amount of time. Retail got hit in both positive and negative ways, depending on how quickly they pivoted online. Currently, brick and mortar store sales are...