When the world shut down for the pandemic, businesses from brick and mortar retailers to restaurants screeched to a halt. But not all companies suffered from the intense fall-out of shuttering their doors. The ecommerce industry saw unprecedented spikes in online...
You've spent weeks or months building your ecommerce store, testing it, making it look perfect, and carefully integrated a marketing strategy. But are you leaving money on the table? Studies show that increasing a button size by 20% could lead to a jump in...
UX and UI design are often used interchangeably by ecommerce business brands but are two very different techniques requiring strategies. One is focused on the customer experience and the other around the visual journey. So which one is better, and how will they impact...
The coronavirus pandemic was a game-changer for just about every industry imaginable in a shockingly short amount of time. Retail got hit in both positive and negative ways, depending on how quickly they pivoted online. Currently, brick and mortar store sales are...
It's that time of year again where we're ready to channel our inner Shopify expert and snag a share of the sales. The holiday season is upon us, and your ecommerce store is ready for an influx of sales. But how much is at stake? Deloitte predicts e-commerce holiday...
Ever wish you had more customer emails to sell to your audience again and again? Lead magnet ideas, or lead generators, provide valuable content to your potential customers and prospects. The idea is to offer value in exchange for their email or phone number to...
Running and launching a Shopify store comes with moving parts, from stocking inventory to working on on-site SEO. Fortunately, the right Shopify apps and streamline your workflow and improve the customer experience without the extra work involved. Here are five...
Launching a Shopify Store is a relatively user-friendly experience that makes it easy to get your business up and running in less than an hour. With such a low bar for entry and free apps and add-ons to choose from, it's tempting to think the mere act of opening a...
You’ve opened up the doors to your Shopify store or e-commerce website and your audience is eager and willing to shop, but your conversions are still rock bottom. What went wrong? If you’ve already done your market research and are confident the product you're...
Times are changing and with that, you'll want to pivot to make your business more virtual as brands are making themselves more present on the interwebs. It’s important that as times are changing, we are able to adjust our businesses as well. The same system that...
It’s difficult to improve your cart abandonment numbers without taking time out to fully understand why customers abandon their purchase activity. Don’t become concerned that your eCommerce store is the only one suffering from potential customers abandoning their...
Email for eCommerce businesses must be relevant and timely to your customers. There should be an intentional and well thought out strategy behind when to send emails. You’ll want to make sure they are sent at optimal times and maintain relevant content so that your...